{"id":3798,"date":"2020-10-16T14:09:34","date_gmt":"2020-10-16T11:09:34","guid":{"rendered":"https:\/\/www.zooku.ro\/blog\/?p=3798"},"modified":"2020-10-16T14:09:40","modified_gmt":"2020-10-16T11:09:40","slug":"black-friday","status":"publish","type":"post","link":"https:\/\/www.zooku.ro\/blog\/black-friday\/","title":{"rendered":"Black Friday \u00een vreme de Covid"},"content":{"rendered":"\n

Anul acesta, marea febr\u0103 a cump\u0103r\u0103turilor se va desf\u0103\u0219ura online.
Pandemia de anul acesta a schimbat vie\u021bile tuturor: de la produc\u0103tori mici, retaileri, p\u00e2n\u0103 la firme cu renume, cu to\u021bii am resim\u021bit schimb\u0103rile drastice aduse de noul virus.<\/p>\n\n\n\n

Cump\u0103r\u0103turi online \u00een cre\u0219tere<\/h2>\n\n\n\n

Obiceiurile cump\u0103r\u0103torilor s-au schimbat, \u00eencep\u00e2nd de la perioada st\u0103rii de urgen\u021b\u0103. Oamenii fiind izola\u021bi \u00een case, au \u00eenceput s\u0103 cumpere tot mai mult online. Cu 45% chiar mai mult fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut. Cump\u0103r\u0103turile de zi cu zi s-au mutat online. Cu toate c\u0103 mul\u021bi viseaz\u0103 la era c\u00e2nd se f\u0103ceau cump\u0103r\u0103turile \u00een magazine, pu\u021bini sunt cei care prefer\u0103 s\u0103 \u00ee\u0219i fac\u0103 cump\u0103r\u0103turile din magazine \u00een perioada ce urmeaz\u0103.<\/p>\n\n\n\n

\u00cen timp ce restaurantele \u0219chiop\u0103teaz\u0103 \u0219i \u00eencearc\u0103 s\u0103 supravie\u021buiasc\u0103 de pe o zi pe alta, retailerii v\u00e2nd mai bine dec\u00e2t aceea\u0219i perioad\u0103 a anului trecut. Unii, chiar \u0219i-au dublat cifrele.<\/p>\n\n\n\n

Din motive de siguran\u021b\u0103, din obi\u0219nuin\u021b\u0103, majoritatea business-urilor s-au adaptat \u0219i au trecut \u00een mediul virtual, iar tendin\u021ba e de cre\u0219tere.<\/p>\n\n\n\n

A\u0219adar, anul acesta ne preg\u0103tim pentru cump\u0103r\u0103turi \u00een siguran\u021b\u0103, \u00een mediul online. Se estimeaz\u0103 c\u0103 valul de cump\u0103r\u0103turi va \u00eencepe mult mai devreme \u0219i poate s\u0103 \u021bin\u0103 mai mult dec\u00e2t \u00een anii preceden\u021bi.<\/p>\n\n\n\n

Cum te pregate\u0219ti pentru Black Friday Online?<\/h2>\n\n\n\n

Fie c\u0103 vinzi electronice, echipament de sport, produse pentru gr\u0103din\u0103rit, cosmetice sau haine, trebuie s\u0103 te asiguri c\u0103 ai bifat lista de mai jos pentru o sesiune de cump\u0103r\u0103turi intense:<\/p>\n\n\n\n

Hosting \u0219i infrastructur\u0103<\/h2>\n\n\n\n

Discut\u0103 cu furnizorul t\u0103u de g\u0103zduire \u0219i informeaz\u0103-l c\u0103 urmeaz\u0103 s\u0103 ai campanii de Black Friday, astfel \u00eenc\u00e2t s\u0103 ai siguran\u021b\u0103 c\u0103 totul va func\u021biona f\u0103r\u0103 cusur c\u00e2nd ai campanii active. Paginile de eroare sunt ultimul lucru pe care l-ai vrea c\u00e2nd ai promo\u021bii.<\/p>\n\n\n\n

De asemenea, furnizorul t\u0103u \u00ee\u021bi poate recomanda suplimentarea resurselor sau alegerea celui mai bun abonament de g\u0103zduire<\/a>, dup\u0103 necesitatea ta.<\/p>\n\n\n\n

Securitatea datelor<\/h2>\n\n\n\n

Cump\u0103r\u0103turile online implic\u0103 procesarea de date personale. \u00cen plus, se recomand\u0103 plata cu card, miminizandu-se astfel contactul cu posibile surse de infectare.<\/p>\n\n\n\n

Procesarea pl\u0103\u021bilor cu cardul trebuie securizat\u0103 printr-un certificat SSL<\/a>.<\/p>\n\n\n\n

Teste de performan\u021b\u0103 a site-ului<\/h2>\n\n\n\n

Ai posibilitatea s\u0103 testezi reac\u021bia site-ului t\u0103u la condi\u021bii de trafic intens (spike-uri) sau po\u021bi descoperi \u0219i remedia din timp probleme ce s-ar putea s\u0103 apar\u0103 pe durata campaniilor de Black Friday.<\/p>\n\n\n\n

Investi\u021bii \u00een angaja\u021bi<\/h2>\n\n\n\n

Anul acesta cozile de la magazine se vor muta online. Angaja\u021bii trebuie instrui\u021bi astfel \u00eenc\u00e2t s\u0103 poat\u0103 oferi asistent\u0103 clien\u021bilor prin telefon, sau online. Trainingurile sunt mereu bine-venite nu doar \u00een apropierea campaniilor de Black Friday, personalul fiind astfel preg\u0103tit pentru a-i oferi o experien\u021b\u0103 c\u00e2t mai bun\u0103 clientului.<\/p>\n\n\n\n

Planuri de marketing \u00een avans<\/h2>\n\n\n\n

Infomeaz\u0103-\u021bi clien\u021bii despre promo\u021biile ce vor urma at\u00e2t \u00een perioada de Black Friday c\u00e2t \u0219i alte oferte ce se vor desf\u0103\u0219ura de-a lungul lunii Noiembrie. Pentru vizitatorii online po\u021bi preg\u0103ti notific\u0103ri de tip pop-up sau inform\u0103ri scurte despre viitoarele promo\u021bii, chiar \u0219i cupoane de reduceri.<\/p>\n\n\n\n

Anul acesta e despre schimbare, despre adaptare la nou. Febra cumparaturilor, asa cum o stiam pana acum, anul acesta va fi cu totul altfel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anul acesta, marea febr\u0103 a cump\u0103r\u0103turilor se va desf\u0103\u0219ura online.Pandemia de anul acesta a schimbat vie\u021bile tuturor: de la produc\u0103tori mici, retaileri, p\u00e2n\u0103 la firme cu renume, cu to\u021bii am resim\u021bit schimb\u0103rile drastice aduse de noul virus. Cump\u0103r\u0103turi online \u00een cre\u0219tere Obiceiurile cump\u0103r\u0103torilor s-au schimbat, \u00eencep\u00e2nd de la perioada st\u0103rii…<\/p>\n","protected":false},"author":11,"featured_media":3805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[808,909,908,6,487,179,682,910,147],"class_list":["post-3798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-black-friday","tag-black-friday-2020","tag-covid","tag-hosting","tag-online","tag-promotii","tag-reduceri","tag-shopping-online","tag-ssl","loop-entry clr boxed"],"yoast_head":"\nBlack Friday \u00een vreme de Covid - Zooku Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zooku.ro\/blog\/black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday \u00een vreme de Covid - Zooku Solutions\" \/>\n<meta property=\"og:description\" content=\"Anul acesta, marea febr\u0103 a cump\u0103r\u0103turilor se va desf\u0103\u0219ura online.Pandemia de anul acesta a schimbat vie\u021bile tuturor: de la produc\u0103tori mici, retaileri, p\u00e2n\u0103 la firme cu renume, cu to\u021bii am resim\u021bit schimb\u0103rile drastice aduse de noul virus. 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